Marketers are always looking to expand their reach. It’s the number of potential customers might see your marketing messaging. The more people who see you, the more that might be interested in your product or services. However, it’s not just a numbers game: 1 million uninterested people are not worth 10 interested ones. This is why targeting and personalization are so important.
Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in much the... Read full definition
Business-to-Consumer (B2C) marketing is the marketing of products and services to individual customers or... Read full definition