Search Engine Marketing (SEM)

Tech Glossary

Search engine marketing (SEM) is a type of online marketing where you bid on keywords related to your business to increase your website’s visibility with ads on search engine results pages, (Google, Bing, etc.).

More Glossary Terms

Conversion Rate

The proportion of people who see your messaging (on any platform), and who take the action the messaging is suggesting,... continue

Marketing Audience

The total of potential customers for your product or services. Your audience consists of the businesses or people... continue

Programmatic Display Ads

Programmatic Display Ads provide an automated way of buying (often through real-time bidding (RTB)) display of... continue

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