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Search Engine Marketing (SEM)

Tech Glossary

Search engine marketing (SEM) is a type of online marketing where you bid on keywords related to your business to increase your website’s visibility with ads on search engine results pages, (Google, Bing, etc.).

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Facebook Marketing

Marketing that takes place on Facebook, including Facebook pages, posts, and ads. With more than 2 billion active... continue

Persona-based Marketing

Persona-based marketing is based on the premise that the more you know about your customer, the easier it will... continue

B2B Marketing

Business-to-Business (B2B) marketing refers to businesses who market products and services to other businesses... continue

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