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Search Engine Marketing (SEM)

Tech Glossary

Search engine marketing (SEM) is a type of online marketing where you bid on keywords related to your business to increase your website’s visibility with ads on search engine results pages, (Google, Bing, etc.).

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Online Reach

Marketers are always looking to expand their reach. It’s the number of potential customers might see your... continue

Demand-side Platform

A demand-side platform or DSP, is a system that maintains an inventory of digital advertising opportunities, and... continue

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