Search Engine Marketing (SEM)

Tech Glossary

Search engine marketing (SEM) is a type of online marketing where you bid on keywords related to your business to increase your website’s visibility with ads on search engine results pages, (Google, Bing, etc.).

More Glossary Terms

Conversion Rate

The proportion of people who see your messaging (on any platform), and who take the action the messaging is suggesting,... continue

Predictive Scores

A predictive score shows the probability any given individual will take a specific action. What that action is... continue

Look-alike Audience

A look-alike audience is people who look like your best customers. To create a look-alike audience, you start... continue

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