Search Engine Marketing (SEM)

Tech Glossary

Search engine marketing (SEM) is a type of online marketing where you bid on keywords related to your business to increase your website’s visibility with ads on search engine results pages, (Google, Bing, etc.).

More Glossary Terms

Look-alike Audience

A look-alike audience is people who look like your best customers. To create a look-alike audience, you start... continue

Facebook Marketing

Marketing that takes place on Facebook, including Facebook pages, posts, and ads. With more than 2 billion active... continue

Online Reach

Marketers are always looking to expand their reach. It’s the number of potential customers might see your... continue

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