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Search Engine Marketing (SEM)

Tech Glossary

Search engine marketing (SEM) is a type of online marketing where you bid on keywords related to your business to increase your website’s visibility with ads on search engine results pages, (Google, Bing, etc.).

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Online Targeting

Online targeting means choosing the type of person you want to market to through online digital channels, crafting... continue

Artificial Intelligence

Artificial intelligence, or AI, refers to computer software and hardware that analyzes, learns, and adapts in... continue

Predictive Analytics

Predictive Analytics is the process of analyzing current and historical customer behavior (for example, which customers... continue

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