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Search Engine Marketing

Tech Glossary

Search engine marketing (SEM) is a type of online marketing where you bid on keywords related to your business to increase your website’s visibility with ads on search engine results pages, (Google, Bing, etc.).

More Glossary Terms

Account-based Marketing

A marketing strategy that focuses on one particular organization as its market. This strategy would create content... Read full definition
Customer Identity

Customer or consumer identity is a way of tracking the same customer everywhere they move—the websites they... Read full definition
Look-alike Audience

A look-alike audience is people who look like your best customers. To create a look-alike audience, you start with... Read full definition
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