Search Engine Marketing (SEM)

Tech Glossary

Search engine marketing (SEM) is a type of online marketing where you bid on keywords related to your business to increase your website’s visibility with ads on search engine results pages, (Google, Bing, etc.).

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DaaS

Data as a Service (DaaS) is an online service where you can access data on-demand. ... continue

Marketing Analytics

Marketing analytics is how you analyze the success of your marketing analytics, by tracking metrics such as click-through-rate... continue

Marketing Automation

Marketing automation means technologies or services that automate marketing tasks, such as sending your marketing... continue

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