Search engine optimization is a way of increasing a website’s organic visibility on search engine results pages by using keywords, quality content, and trust factors to rank higher in the search engine results for particular keywords and phrases.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,