Second-Party Data

Second-party data collection sits someplace around the third-party data approach. Second-party data and customization can help companies that cannot activate first-party data themselves but want to thoughtfully customize their method to specific buyers.

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).
A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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