With social media marketing, you use social media platforms (Facebook, Twitter, LinkedIn, etc.) to promote a product or service. Social media marketing is an important piece of a full-funnel digital marketing campaign.
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict,