Versium is a data technology company...
that operates a powerful B2B2C identity graph which fuels marketing tools and services. Constantly speaking with marketers to understand their challenges, Versium continuously works to improve its products and services. Versium's goal is to help marketers increase campaign effectiveness, generate demand and re-engage customers, while being mindful of their current platforms.
Inspired by a poorly-targeted direct email campaign...
Versium’s founders made it their mission to apply the power of data science and analytics to the abundance of data that marketing agencies and enterprises have to deal with today to improve their marketing ROI.
Combining their in-depth marketing knowledge with their love of bringing new technologies to life, they founded Versium to address some of the biggest pain points in marketing and sales — figuring out who is likely to buy, and who will never buy, so sales or marketing budgets can be spent wisely.
Our Products & Services
A tool for marketers, Versium REACH lets you build and own target audiences, append data, and generate lists to use across multiple platforms. Identify, understand, and reach the ideal prospects wherever they are online. Make the most of your marketing budgets by reaching the right people, with the right content through true omni-channel marketing.
Our legacy product, Datafinder, is a suite of self-serve data tools. Users have the ability to bulk append business and consumer data, validate and cleanse their customer files, score leads, build predictive prospective lists, write to our APIs, quickly and easily online. This platform is free to sign up with over 15,000 registered users.
Our solutions don’t just stop at self-service platforms. For years, we have built direct relationships and partnerships with companies and agencies such as T-Mobile, Microsoft, and KBMG to improve their data, build custom integrations, and help improve the results of their own marketing campaigns and their clients’ initiatives.
Versium takes our data cleaning, data enrichment, and predictive analytics solutions and builds them right into the CRM. The result: Higher conversion rates while working more efficiently, and spending less time and money on your sales and marketing efforts.
Versium's powerful APIs allows real-time access to our identity graph, the highest quality and most accurate business and consumer data in the industry. Plug your marketing applications, services, and platforms into our APIs to offer data-driven solutions to your customers.
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Meet the Team!
Versium's team made up of modern-day Einsteins; data scientists, developers, marketers, and all-around superstars make our office one-of-a-kind. Interested in becoming a part of Versium? We're always on the lookout to add bright, curious, and determined members to our team!