Mining for Gold with B2B2C First and Zero-Party Data
In today’s digital age, where the intersection of technology and consumer behavior is constantly evolving, businesses are seeking innovative strategies to create authentic connections with their audience. The key to forging these meaningful connections, especially in a B2B2C context, lies in having a deep, relevant understanding of the individual behind the data. This article explores […]
AI’s Achilles’ Heel: The Consequence of Bad Data
Data is the fuel for AI, so when that data is poor in quality, it can lead to inaccurate and unreliable outcomes.
Data Privacy: How to Handle Sensitive Information Securely and Responsibly
In today’s digital age, where data is a valuable asset, maintaining data privacy has become more crucial than ever.
Third-Party Cookie Marketing vs. “Cookieless” Marketing: The Battle for Consumer Trust
Explore the differences between third-party cookie marketing and cookieless marketing, and delve into why the latter is gaining momentum in today’s digital landscape.
Versium Named Best Account-Based Marketing Company in the 2022 MarTech Breakthrough Awards
Versium Selected as 2022 Winner MarTech Breakthrough Awards Program for Best Account-Based Marketing Company.
Versium Named Product of the Year in the 2022 Sammy Awards
Versium Selected as 2022 Winner by Sales and Marketing Technology Awards Program for its Industry-Leading Identity Resolution and Insights Engine, Versium REACH
REACH OUT: A Look Back and a Look Ahead
As we near the halfway mark for the year 2022, Dillana Lim, CEO of Versium pens thoughts on where Versium (and the industry as a whole) has been and where it’s headed.
5 Questions with Versium: Tyler Pigott
Tyler Pigott, CEO/Partner at Lone Fir Creative, joins our interview series with thought leaders in marketing and advertising to dig into the current state of data.
5 Questions with Versium: Kevin Marcus
Kevin Marcus, Co-Founder and CTO at Versium, joins our interview series with thought leaders in marketing and advertising to dig into the current state of data.
3 Ways to Make Email Newsletters Work for Your Startup
To say that email newsletters were popular in 2021 is an understatement. Can your startup benefit from email marketing, too?
