Maximize Marketing ROI with Data You Can Trust
Versium resolves identities across email, phone and postal address for 266M+ consumers and 80M+ business professionals. Agencies and marketers use it to enrich first-party data, build audiences from hundreds of attributes, and activate them across channels.
Consumers with postal address
Primary + secondary consumer phone numbers
Primary + secondary consumer emails
B2B professionals with title
How Marketing & Advertising teams use Versium REACH
Identity resolution
Match and merge customer records across email, phone and address into one household or person.
Data enrichment
Append demographics, interests and contact data to CRM and CDP records.
Audience building
Create custom and lookalike segments from demographics and affinities.
Omnichannel activation
Reach the same person by mail, email and phone.
B2B campaigns
Target by job function, seniority, industry and company size.
B2B2C
Reach contacts whose consumer persona is crosswalked to their business persona, including an associated business email.
The attributes that matter for Marketing & Advertising
Use these attributes to build audiences or enrich your own records.
- Postal address with ZIP+4 and carrier route
- Phone with line type and carrier
- Best available phone
- Up to 10 alternate phones
- Do Not Call flag (Y/N)
- Email plus up to 5 alternates
- Demographics (age, gender, income, net worth)
- Lifestyle segments
- Interests and affinities (hundreds of flags)
- Online behavior
- Auto owned (year, make, model)
- B2B work email, title and LinkedIn
- B2B company targeting
“Versium transformed our audience matching, tripling match rates and reducing CPC across key platforms.”
Nick T., Educational Publishing Company
From list to outreach in three steps
Start with a list
Upload a customer or prospect file, or build a new audience in Versium REACH.
Enrich
Append postal address with ZIP+4 and carrier route, phone with line type and carrier and best available phone, plus phone, email and postal address.
Reach
Export to your CRM or campaign tools and reach people by mail, phone and email.
Common questions
Yes. B2B2C contacts link a person’s consumer persona to their business persona, including an associated business email.
U.S. consumers and business professionals: 266M+ consumers with postal address, 80M+ business contacts, 413M+ primary and secondary consumer phone numbers, and 255M+ primary and secondary consumer emails.
Build and download audiences in the Versium REACH platform, enrich your own files with Data Prep, or connect through the REACH APIs.
Yes. Every phone carries a Do Not Call flag (Y/N). A DNC flag isn’t consent to call or text, so check your own TCPA obligations before outreach.
All data may not be available in all states, based on state data regulations. All data may not be available to access in the Versium REACH UI.
Put Versium REACH to work for Marketing & Advertising
Get started or talk with our team about your data.
All data may not be available in all states, based on state data regulations. All data may not be available to access in Versium REACH UI. Privacy Policy
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