Keep Your Team Informed with Market Intelligence
Versium offers a near-complete, geocoded census of 266M+ U.S. consumers and 80M+ business professionals. Research firms and strategy teams use it to size markets, profile customers, recruit panels and map industries down to the census block.
Geocoded U.S. consumers
Mapped to census block
Business professionals
Contacts with NAICS industry codes
Primary + secondary consumer phone numbers
Primary + secondary consumer emails
How Market Intelligence & Research teams use Versium REACH
Market sizing (TAM/SAM)
Count households or businesses matching a profile by geography.
Customer profiling
Append demographics and firmographics to a customer list to see who buys.
Survey and panel recruitment
Sample by age, income, geography or job function, with email and phone for outreach.
Site selection and trade areas
Census-block geography combined with income and household data.
Industry mapping
Count companies and professionals by NAICS, size and region.
Data modeling and scoring
Feed demographic, geographic and firmographic attributes into your propensity, segmentation and lookalike models.
The attributes that matter for Market Intelligence & Research
Use these attributes to build audiences or enrich your own records.
- Latitude/longitude
- MSA, county and FIPS codes
- Census tract and block
- Census median income and home value
- Age and gender
- Household size and composition
- Marital status
- Occupation and education
- Homeownership and dwelling type
- Industry codes (business file)
- Company size and revenue
- Year founded and public/private
- Job function and seniority
- Company social reach
“Versium REACH helps with data appends, enrichment, and acquisition for B2B and B2C data, providing information for my company and clients, aiding in processes and analytical reports.”
From list to outreach in three steps
Start with a list
Upload a customer or prospect file, or build a new audience in Versium REACH.
Enrich
Append latitude/longitude, mSA, county and FIPS codes and census tract and block, plus phone, email and postal address.
Reach
Export to your CRM or campaign tools and reach people by mail, phone and email.
Common questions
Every consumer record is geocoded with latitude/longitude, and 256M+ are mapped to census block, alongside MSA, county and FIPS codes.
U.S. consumers and business professionals: 266M+ consumers with postal address, 80M+ business contacts, 413M+ primary and secondary consumer phone numbers, and 255M+ primary and secondary consumer emails.
Build and download audiences in the Versium REACH platform, enrich your own files with Data Prep, or connect through the REACH APIs.
Yes. Every phone carries a Do Not Call flag (Y/N). A DNC flag isn’t consent to call or text, so check your own TCPA obligations before outreach.
All data may not be available in all states, based on state data regulations. All data may not be available to access in the Versium REACH UI.
Put Versium REACH to work for Market Intelligence & Research
Get started or talk with our team about your data.
All data may not be available in all states, based on state data regulations. All data may not be available to access in Versium REACH UI. Privacy Policy
Blog
Versium's Latest Blog Highlights
Why US DTC Brands Struggle With Audience Match Rates
Low match rates on DTC audience building platforms usually aren't a platform problem. Here's…
Holiday marketing audiences: what to build, what to run, and when
The best holiday campaigns start with data work done in October. Here are the…
The Complete Guide to DTC Match Rates in 2026
Low match rates quietly cap what your DTC audience-building platforms can do. Learn why…