Use Case

Activate Customer-Centric B2B2C Engagement

Unlock the full potential of your B2B2C strategy with a 360-degree customer view, personalization, and data-driven decision making.

Unified B2B2C Identity Resolution

  • Connect professional and personal identifiers to build a holistic view of each customer
  • Understand a 360 degree customer view — from individual to company level

Smarter Segmentation & Personalization

  • Enable segmenting audiences using lifestyle, firmographic, and demographic attributes
  • Tailor content and campaigns that speak to both roles — buyer, decision-maker, and individual person

Precision Targeting with Dual-Source Data

  • Target the same person across their business and consumer touchpoints
  • Use demographic and firmographic filters to reach your ideal audience

Higher Match Rates, Better Engagement

  • Enhance campaigns with append tools that fill in missing contact info
  • Reach more of your audience on paid media channels through Online Audience Append

How Versium Makes It Easy

  • One platform for consumer + business data access
  • Automated API-driven enrichment for real-time engagement
  • Tools for cleansing, enrichment, and audience list building

Use Cases

  • Digital Advertising: Build blended audiences for LinkedIn, Meta, and programmatic platforms
  • Email Marketing: Personalize outreach using both business titles and household attributes
  • Sales Outreach: Prioritize leads with dual-enriched scoring attributes, and enhance upsell and cross-sell opportunities

Outcomes

  • Boost response and conversion rates by 3–5x
  • Reduce wasted spend by narrowing in on the right audience
  • Drive better alignment between marketing and sales teams

Our Customers Say It Best

Blog

Versium's Latest Blog Highlights

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Versium Launches Versium REACH MCP Server: Connecting AI Agents to the Industry’s Leading Identity Technology

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