Audience Creation

Build Better Audiences
REACH Your Targets Everywhere

Instantly create highly targeted lists tailored to your specific needs.

Persona-Based List

Define your ideal customer persona and let our advanced technology do the rest. Our Persona-Based List tool allows you to:

  • Create lists based on specific attributes and characteristics
  • Target business professionals with precision
  • Choose from flexible output types— digital, business emails, and omnichannel audiences.
  • Enhance your B2B marketing efforts with tailored audiences

Account-Based Marketing (ABM) List

Expand your reach within your current business accounts and connect with key decision-makers. The Account-Based Marketing (ABM) List tool allows you to:

  • Identify additional decision-makers in existing accounts
  • Choose from flexible output types— digital, business emails, and omnichannel audiences.
  • Improve account penetration and engagement
  • Enhance ABM strategies for better results

Look-Alike List

Replicate the success of your best B2B customers by creating audiences that mirror their characteristics. With our Look-alike List tool, you can:

  • Generate new lists based on your ideal business customer profiles
  • Expand your reach to similar high-value prospects
  • Increase the efficiency of your marketing campaigns
  • Discover untapped markets with high conversion potential

Consumer Audience Builder

Create highly targeted consumer audiences using our extensive demographic filters. The Consumer Audience Builder enables you to:

  • Access over 80 demographic filters for precise targeting
  • Build audiences for various marketing channels, including: Direct mail, Email, Phone, Digital advertising, and Multichannel campaigns
  • Tailor your messaging to specific consumer segments
  • Improve campaign performance with data-driven audience selection