VERSIUM FOR B2B AGENCIES
Create Ideal B2B Target Audiences
Own, test, and optimize audiences - because B2B agencies need unique solutions to reach their clients' niche customer bases.
The Data that B2B Agencies Need.
In Audience-Form.
Understand who you’re targeting. See a snapshot of your audience, with easy-to-read charts, graphs and other visuals that highlight key demographic or firmographic data such as job titles, gender, age, and revenue. List insights are available for lists you already own, or for any audience built with Versium REACH.
Once you know who your target audience is, we’ll help you reach them, everywhere they are online. Versium REACH layers on additional identifiers to known targets so that your marketing campaigns can find them. We’ve helped B2B marketers improve online reach of campaigns by as much as 520%.
Create a target audience using persona data. With Versium REACH, you can enter firmographic data of your ideal B2B customers such as company location, size, revenue, and industry using SIC codes or industry names. Our robust Identity Graph will build an audience that most closely matches your specifications, allowing you to reach those customers most likely to need your products or services.
Discover more of your ideal customers. You already know who your best customers are—Versium REACH can find more just like them. Build a new audience based on a previous high performing list or audience, with a click of a button.
Maximize your reach to your target accounts. Upload a list of company domains or business email addresses for the organizations most likely to be interested in your products or services. Versium REACH will identify the decision makers and other influencing employees at those businesses, and help you to reach them with your marketing campaigns.
Unlimited B2B Audience Creation
Stop buying lists and start building & owning your B2B marketing audiences.
There is power in testing and iterating on every aspect of marketing campaigns – especially audiences. Versium REACH gives B2B agencies the opportunity to finally create, test, and optimize B2B target audiences for marketing campaigns, all in one tool. Versium’s powerful B2B2C identity graph enables B2B agencies to create audiences based on firmographics yet reach these audiences in social platforms based on their non-professional data. The coolest part? As a B2B agency, you OWN your audiences, so you can use your highest-performing audiences across all advertising platforms for a true omni-channel marketing approach.
*Metrics are based on an average of several controlled match rate tests. Results may vary based on the quality, quantity, and format of input data.
It’s Not Magic, it’s B2B2C Data Layering
In general, people don’t use business email addresses on social media sites like Facebook, Twitter, and LinkedIn. Because of that, when targeting a custom list of B2B targets, marketers are experiencing match rates as low as 10%. With Versium REACH, you can increase your match rates by as much as 520%.
The need to reach B2B audiences across social media & display platforms becomes increasingly important for B2B agencies. The cost of purchasing B2B lists adds up – quick! Versium REACH gives B2B agencies the luxury of creating unlimited B2B audiences to test, optimize and use across ALL advertising platforms.
Hand-Picked Resources for B2B Agencies
The Truth About Custom Audiences
For years, B2B marketers have been using platforms like Facebook, LinkedIn, and Programmatic Display to build custom audiences for their targeting. Here’s the honest truth about those audiences.
Find All of Your Existing Customers with Facebook
We’ve helped B2B marketers improve the reach of their online campaigns by as much as 520%. Watch this 2-minute video to find out how easy it is and sign up for a free trial of Versium REACH.
The Key to Faster Conversions for B2B
B2B marketers, we know how hard it is to achieve a sufficient amount of “interactions” with your prospects to get them to trust your brand and take action. Read our blog to find out what it takes to overcome this obstacle.
Your Ultimate B2B Marketing Guide
B2B Marketers have to be savvier than ever to make an impact on today’s customers. Plan, pivot, and execute a successful B2B marketing strategy with our free guide.
Improving Your Match Rates With Facebook
Experiencing low match rates on Facebook? Learn how marketers can boost their match rates and find more of their ideal customers or prospects with a custom audience.
Enable True Omni-Channel Marketing for Your Clients
With Versium REACH, B2B agencies can own the audiences they create for their clients, enabling true omni-channel targeting. Use the same, high-performing audience across multiple advertising platforms and finally reach ideal customers everywhere they are online.
