Versium REACH MCP Server
Chat with Your Data,
Power Your Agents.
Connect the Versium REACH MCP to access B2B2C data directly through AI platforms or your own custom AI agents—no API integration code required.
Zero Integration Overhead
Query Versium data using natural language.
Agent-Ready Data
Built on the Model Context Protocol (MCP) standard for seamless LLM connection
B2B2C Intelligence
The only MCP server that bridges business and consumer identity for true 360° market research
How it works
Seamlessly integrate our powerful data solutions to help orchestrate marketing campaigns, CRM workflows, sales sequences, and more. Gain a competitive edge with the highest quality and most accurate business and consumer information available.
Sign Up
Get started by signing up for a Versium REACH developer account.
Explore
Use our developer documentation to discover which data technology tools are available to use via Versium's MCP server.
Connect
Log in to your preferred MCP supported client, and connect the Versium REACH application.
Power Your Workflows
Connect Versium’s real-time data intelligence into your agentic workflows to power marketing campaigns, sales sequences, and more.
Ready-to-Use AI Data Workflows
Browse our library of high-intent prompts designed for the Versium REACH MCP. One click to copy, one second to execute—powering your AI with the world’s most versatile identity data engine
The Identity Bridge
"I have a list of consumer emails. Use the C2B Append tool to find their current Job Title and Business Email."
Direct Line Finder
"Enrich this contact list. [Name, Email Address] For any matches found, show me their job title, company, LinkedIn URL, and business email"
Territory Intelligence
"Analyze this list of domains and return a table showing the headquarters location and annual revenue for each."
Lead Prioritization
"Compare this list of leads against Versium firmographics. Highlight companies with >100 employees and tech-sector NAICS codes."
Executive Outreach
"Identify the C-level executives for [Company Name] and provide their professional contact data for a personalized sequence."
Account-Based Deep Dive
"Build a list of executives at sporting goods retail and manufacturing companies on the West Coast (CA, WA, OR) with 100+ employees. Target Marketing, Sales, and executive management roles."
Market Explorer
"Using REACH B2B List Gen, estimate fintech companies in NY with $10M-$50M revenue. Preview the top 5."
Consumer Persona Builder
"Use CAB to find homeowners in Austin, TX interested in 'Green Energy' with a household income over $150k. Estimate size."
Lifestyle Enrichment
"I have a list of customer emails. Append Demographic data to find their top 3 'Lifestyle & Interest' attributes."
B2B2C Audience Sync
"Take this list of B2B targets and find their personal email addresses to improve our social media ad match rates."
Event Geo-Targeting
"Find all Marketing Agencies within a 100-mile radius of the Las Vegas Convention Center for our upcoming trade show. Then find leadership roles (Managers, Directors, VPs, C-Level, Owners) at these companies."
Look-alike Modeling
"Based on these 10 best-performing customer profiles, use Versium to find the common demographic denominators."
IP-to-Target Intelligence
"Identify the companies behind these IP addresses [List] and flag those in the SaaS industry with over 50 employees."
Email Validation Check
"Use the Email Validation tool to clean this JSON array of emails. Return only the 'Deliverable' records in a new list."
Data Pipeline Preview
"I need to test my enrichment workflow. Append firmographics to [Domain] and show me the raw JSON structure."
Bot Traffic Analysis
"Cross-reference these suspicious IPs with Versium data. Are they associated with known business entities or residential ISPs?"
Domain Resolution
"Take this list of domains and get firmographic details about the companies: [Domains Target List]."
Schema Mapper
"Append all demographic information available for this list of customers and map the response to our internal JSON schema for CRM ingestion [Name, Email, Address]."
Your MCP Server Questions, Answered
MCP (Model Context Protocol) is an open-standard protocol that acts as a "USB port" for AI models. It allows AI agents like Claude to securely connect to external data sources and tools without needing custom code for every integration.
Instead of you manually exporting a CSV from Versium and uploading it to an AI, the MCP lets the AI "reach out" and grab the data it needs instantly. It gives the AI context (your data) and tools (Versium's APIs) to perform complex tasks autonomously.
The Versium REACH MCP transforms your AI from a chatbot into a powerful data analyst. Key use cases include:
Hyper-Personalized Sales Outreach: Ask your AI agent to "Find the business emails for the top 10 prospects in this list and draft a personalized intro based on their industry."
Instant Market Sizing: Use natural language to ask, "How many marketing directors at companies with over $50M revenue are in the New York area?" to get immediate counts for campaign planning.
CRM Data Enrichment: While coding or researching, you can prompt your agent to "Look up the firmographic data for these 20 domains and tell me which ones are in the Fortune 500."
Lead Scoring & Intelligence: Have your AI "Analyze this list of current customers and use Versium's demographic data to identify common lifestyle interests to help us find similar 'look-alike' leads."
You need an active Versium REACH subscription with API access enabled. Additionally, you must use an MCP-compatible client (like Claude Desktop or Cursor) that supports the Model Context Protocol and the Streamable HTTP transport method.
The Versium REACH MCP server works with any application that supports MCP integrations. See the list of supported clients here.
You can perform a wide range of appends, including:
Contact Appends: Finding business emails and phone numbers.
Firmographic Appends: Adding revenue, industry, and company size.
Demographic Appends: Adding lifestyle and household insights to consumer records.
To keep the agentic experience streamlined, this version of the Versium REACH MCP server does not currently include:
Data Prep tools (Cleanse/Dedupe).
Online Audience Append.
ABM (Account-Based Marketing) specific list generation.
- Look-alike specific list generation.
Yes. Unlike traditional static integrations, the Versium MCP server includes a Data Hygiene tool that allows you to perform real-time Email Validation. You can ask your AI agent to verify the deliverability of an email list using natural language.
The MCP server provides a wide array of REACH tools, including:
- Data Appends: Contact (Phone, Email, Address), Demographic, Firmographic, C2B, and IP-to-Domain.
- List Generation: Consumer Audience Builder (CAB) and B2B List Generation Estimates.
- Hygiene: Real-time Email Validation.
You can ask the AI agent for audience size estimates before committing to a purchase. For example, prompts like “Estimate the available audience size for CEOs in the tech industry in California” will trigger the MCP to query REACH’s B2B List Generation tool and return the count instantly.
For agents that support custom MCP connections via Streamable HTTP, you should use the official URL: https://app.versium.com/mcp/reach. Note that your agent must support OAuth dynamic client registration to securely connect to your Versium REACH account.