If you’ve used Claude to help with your sales and marketing, you know the feeling: it’s brilliant at writing, but it’s “data-blind.”
You ask it to help you build a campaign, but it doesn’t know the audience data you have to work with. You ask it for ways to find new customers, but it doesn’t have access to your database. You spend your day bouncing between tools, uploading and exporting documents, to find a decent answer.
Today, that friction disappears.
We’re thrilled to announce the Versium REACH MCP Server. It’s a fancy name for something very simple: A direct, secure connection between Claude and Versium’s robust identity data.
Stop Exporting. Start Prompting.
With this new integration, Claude isn’t just a chatbot anymore. It’s a high-performance researcher and sales assistant that has “read” the industry’s most comprehensive B2B2C identity graph.
You no longer have to leave your conversation to find data. You just ask for it.
What does this look like in the real world?
- Instant Prospecting (without the spreadsheets)
- The Old Way: Go to a tool, set 10 filters, export a CSV, upload to Claude, ask for an analysis.
- The Versium + Claude Way: “Claude, find me 200 Marketing VPs in the Tech space in Austin. Tell me how many are homeowners and give me a preview of the top 5.”
- The “360-Degree” Research Assistant
- The Old Way: Guessing the person behind the business email.
- The Versium + Claude Way: “I’m meeting with the CEO of [Company]. Use Versium to look up their professional background and tell me if there are any consumer lifestyle interests we might have in common for a personalized icebreaker.”
- “Stitched” Workflows with other agents and AI environments: Because Claude can now talk to multiple tools at once, you can build an entire marketing machine in a single chat.
“Claude, use Versium to find 50 high-value leads. Use Email Validation to make sure they’re real. Then, send those leads in a format I can import to [Enter CRM] so I can start a personalized email journey for them.”
Why this matters for Sales & Marketing teams
We built this because “Data-as-a-Service” shouldn’t feel like a chore. It should feel like an instinct.
By bringing Versium REACH directly into Claude, we are giving your team:
- More Time: No more manual data entry or field mapping.
- Better Outreach: Claude can now write emails based on actual data, not generic templates.
- Faster Decisions: Get audience sizes and market estimates in seconds, not hours.
Ready to give your AI a promotion?
If you have a Versium REACH API subscription, you can connect to Claude in about 60 seconds. No coding required—just plug in our MCP url: https://app.versium.com/mcp/reach and start prompting.