The Versium Blog

Ideas that Move Data-Driven Marketing Forward



Explore practical insights, real-world use cases, and expert perspectives on turning high-quality data into smarter campaigns.

Versium’s Latest Blog Highlights

The Versium REACH MCP Server: Next-Gen Data Engine for AI-Driven Marketing

The Versium REACH MCP Server: Next-Gen Data Engine for AI-Driven Marketing

Introducing the MCP Server for Versium REACH — a flexible, AI-connected data engine that adapts, integrates, and scales at the…

Versium Launches Versium REACH MCP Server: Connecting AI Agents to the Industry’s Leading Identity Technology

Versium Launches Versium REACH MCP Server: Connecting AI Agents to the Industry’s Leading Identity Technology

Versium launched the Versium REACH MCP Server, a first-of-its-kind "bridge" that connects AI agents (like Claude) directly to Versium's massive…

Adding Versium REACH as a Claude Connector

Adding Versium REACH as a Claude Connector

How to connect Versium REACH Data APIs with Anthropic's Claude. See the steps to connect Claude to Versium REACH data…

Versium Unveils Fresh Brand Identity to Reflect Growing Innovation in B2B2C Marketing Data

Versium Unveils Fresh Brand Identity to Reflect Growing Innovation in B2B2C Marketing Data

Data is the fuel for AI, so when that data is poor in quality, it can lead to inaccurate and…

AI’s Achilles’ Heel: Why Bad Data Breaks Artificial Intelligence (and How to Fix It)

AI’s Achilles’ Heel: Why Bad Data Breaks Artificial Intelligence (and How to Fix It)

Data is the fuel for AI, so when that data is poor in quality, it can lead to inaccurate and…

How to Use Data Enrichment to Improve Your B2C Marketing Performance

How to Use Data Enrichment to Improve Your B2C Marketing Performance

Enriched data can help you make more insightful, data-informed decisions, improve contact rates and email send rates, and inform content…

What Is an Identity Graph and How Versium’s will Supercharge Your Marketing

What Is an Identity Graph and How Versium’s will Supercharge Your Marketing

The Versium Identity Graph is the beating heart of Versium products.

How to Improve Match Rates with Facebook Custom Audiences

How to Improve Match Rates with Facebook Custom Audiences

Experiencing low match rates on Facebook? Learn how marketers can boost their match rates and find more of their ideal…

How to Use Skip Tracing for Real Estate Investing (and Why Versium REACH Is a Game-Changer)

How to Use Skip Tracing for Real Estate Investing (and Why Versium REACH Is a Game-Changer)

A comprehensive breakdown for how real estate investors can successfully use skip tracing to improve and grow their business.

From Multi-Channel to Omni-Channel: The Smarter Way to Market with Versium REACH

From Multi-Channel to Omni-Channel: The Smarter Way to Market with Versium REACH

The core mission of marketing hasn’t changed—connect with the right people at the right time. But how we do that…

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