If you’re serious about reaching the right audience at the right time—on the right channels—you need more than a list of email addresses. You need an Identity Graph.
At Versium, our Identity Graph powers everything we do. It’s the core technology behind our ability to help marketers unify fragmented data, improve targeting, and ultimately, boost ROI across digital campaigns. And it’s not just another data warehouse—it’s your unfair advantage in the age of omni-channel marketing.
What Is an Identity Graph?
An Identity Graph is a powerful database that connects and unifies all the identifiers associated with a single person—across both B2B and B2C data sources. These identifiers may include:
Business and personal email addresses
Mobile and landline phone numbers
Social media handles
Device IDs
Physical addresses
Demographic data
Job titles and firmographics
Each of these data points helps paint a more complete picture of your prospect. And the more identifiers you can match to a single individual, the better your chances of reaching them—wherever they are online.
Why Versium’s Identity Graph Stands Out
Many platforms claim to offer identity graphs. Here’s what makes Versium different:
B2B + B2C Data Fusion
We don’t just match business emails—we connect them to consumer-level identifiers, giving you a richer, more actionable profile.
Precision Matching Technology
Our proprietary algorithms and AI-enhanced data matching tools ensure accuracy, relevance, and scale—without sacrificing privacy.
Real-Time Enrichment
Get results in minutes. Upload your data, and instantly enrich it with personal emails, mobile numbers, and social handles—fully hashed for privacy compliance.
Owned and Built In-House
Unlike vendors who license third-party datasets, Versium’s Identity Graph is fully developed and maintained in-house—giving you unmatched transparency and control.
How the Versium Identity Graph Helps Marketers
Let’s break it down by use case:
1. Enrich Existing Contact Lists
Have a list of booth visitors, webinar attendees, or cold leads? Upload them into Versium, and our Identity Graph will match those contacts to additional consumer-grade data, giving you new ways to reach them via Facebook, LinkedIn, email, or programmatic ads.
2. Build Lookalike Audiences from Scratch
Don’t have a contact list yet? No problem. Start with basic criteria—like company domain or job title—and we’ll identify real decision-makers, append their digital identities, and create a ready-to-target audience.
3. Improve Campaign Match Rates
Struggling with low match rates on platforms like Facebook or Google? Versium’s enriched identity data dramatically boosts your match rates, so your ads get seen by the right people.
Turn Big Data into Smart Decisions with Audience Insights
You don’t just get more data—you get clear, actionable insights.
Versium’s built-in data visualization tools show you who your audience really is—by age, location, job title, device usage, and social platform preferences. These insights empower your team to:
Craft more personalized messaging
Focus ad spend on the highest-performing channels
Avoid waste on poorly matched segments
Now, you can stop guessing and start optimizing.
What Marketing Teams Can Expect
With Versium’s Identity Graph, you can:
Build persistent, cross-channel audiences you own—not ones locked into a single platform
Boost campaign performance by reaching real people, not just generic personas
Stretch your budget by reducing spend on mismatched impressions
Scale campaigns faster with enriched lists ready for Facebook, Google Ads, LinkedIn, and more
How to Access the Versium Identity Graph
It’s simple.
Sign up for a free trial
Upload your existing list—or build one using our filters
Enrich the data with matched contact points and identifiers
Export your audience to your ad platform of choice
Launch smarter campaigns that actually convert
Meet Your New Best Friend in Marketing: The Versium Identity Graph
Today’s digital landscape is noisy. Your best prospects are scrolling through dozens of feeds, platforms, and devices daily. Versium’s Identity Graph helps you stay with them every step of the way—from first touch to closed deal.
Whether you’re a demand-gen marketer, media buyer, or data-driven CMO, this is the engine you need to power targeted, high-ROI campaigns.