Explore the differences between third-party cookie marketing and cookieless marketing, and delve into why the latter is gaining momentum in today’s digital landscape.
Versium Selected as 2022 Winner MarTech Breakthrough Awards Program for Best Account-Based Marketing Company.
Versium Selected as 2022 Winner by Sales and Marketing Technology Awards Program for its Industry-Leading Identity Resolution and Insights Engine, Versium REACH
As we near the halfway mark for the year 2022, Dillana Lim, CEO of Versium pens thoughts on where Versium (and the industry as a whole) has been and where it’s headed.
Kevin Marcus, Co-Founder and CTO at Versium, joins our interview series with thought leaders in marketing and advertising to dig into the current state of data.
To say that email newsletters were popular in 2021 is an understatement. Can your startup benefit from email marketing, too?
We speak with Cole Field, Director of Strategy at GroMo, in our interview series with influential thought leaders in marketing, advertising, and data tech to dig into the current state of data.
Chris Matty kicks off our new interview series, speaking with influential thought leaders in marketing, advertising, and data tech to dig into the state of data today.
Leverage enriched data to build a better contact-information database and help you find the people you want to find faster.
One of the best ways to create an effective B2B marketing plan is to include a well-balanced combination of strategies. Check out these hacks to get started.
A comprehensive breakdown for how real estate investors can successfully use skip tracing to improve and grow their business.
As consumer and business personas converge, identity-mapping data enrichment accelerates marketing outreach effectiveness.
Identity graphing technology offers innovative solution to mitigate audience-reach challenges facing B2B marketers in the post-pandemic data analytics world.
Create effective omnichannel outreach initiatives and highly reachable online audiences by leveraging data-enriched contact lists.
Enriched data can help you make more insightful, data-informed decisions, improve contact rates and email send rates, and inform content creation.
Tactics to combat marketing difficulties during a global pandemic
Getting started with Account-Based Marketing doesn’t have to be intimidating.
What should marketers be looking for when it comes to choosing an identity graph to rely on for their identity resolution?
Experiencing low match rates on Facebook? Learn how marketers can boost their match rates and find more of their ideal customers or prospects with a custom audience.
We’ve taken a look into the future, and it’s looking bright for B2B marketers who are ready to level up their game. Here’s what we see for 2020.
Versium REACH offers visual data insights that let you quickly understand your audience so you can tailor content and campaigns.
Marketing is a lot like fishing — you carefully pick the right bait (your messaging), throw out your…
Joe Hafner, leader of the Seattle Hubspot User Group gives us the low down on Hubspot, marketing, and the upcoming Hubspot Inbound conference.
Boston is an ideal location to gain new connections, take away valuable marketing lessons, and of course consume several Boston cream pies. Whether you’re an attendee, a sponsor, or both – Find out how to make the most of the event!
It’s all about the “touches”. It’s a basic marketing principle that it takes 7 interactions or “touches” for someone to internalize your message…
The truth is out there…
The goal of marketers hasn’t changed over the years – to reach customers who might be interested in their products or services.
The Versium Identity Graph is the beating heart of Versium products…
Customers know they’re being marketed to. And they don’t like it…
Versium’s own Chris Matty was featured in a recent Forrester report…
To improve email deliverability and ensure that your online reputation is intact, check out these email campaign best practices and resources.