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How to Use Data Enrichment for B2C Marketing

Enriched data can help you make more insightful, data-informed decisions, improve contact rates and email send rates, and inform content creation. continue
How To Connect With B2B Audiences Online In The Wake Of COVID-19: A World That’s Working From Home And Engaged Online

Tactics to combat marketing difficulties during a global pandemic ... continue
One Tool to Empower B2B Companies Getting Started with ABM

Getting started with Account-Based Marketing doesn’t have to be intimidating. ... continue
6 Important Elements to Look For in an Identity Graph

What should marketers be looking for when it comes to choosing an identity graph to rely on for their identity resolution? ... continue
How to Improve Match Rates with Facebook Custom Audiences

Experiencing low match rates on Facebook? Learn how marketers can boost their match rates and find more of their ideal customers or prospects with a custom audience. ... continue
Five 2020 Predictions for B2B Marketers

We’ve taken a look into the future, and it’s looking bright for B2B marketers who are ready to level up their game. Here’s what we see for 2020. ... continue
How Well Do You Know Your Audience? Get Your Insights.

Versium REACH offers visual data insights that let you quickly understand your audience so you can tailor content and campaigns. continue
Targeting like a Boss

Marketing is a lot like fishing — you carefully pick the right bait (your messaging), throw out your… ... continue
Q&A With Joe Hafner, Seattle HUG Lead

Joe Hafner, leader of the Seattle Hubspot User Group gives us the low down on Hubspot, marketing, and the upcoming Hubspot Inbound conference. ... continue
How to Succeed at Hubspot INBOUND 2019

Boston is an ideal location to gain new connections, take away valuable marketing lessons, and of course consume several Boston cream pies. Whether you’re an attendee, a sponsor, or both – Find out how to make the most of the event! ... continue
Consumer Data: The Key to More Touches and Faster Conversions for B2B Marketers

It’s all about the “touches”. It’s a basic marketing principle that it takes 7 interactions or “touches” for someone to internalize your message… ... continue
The Truth About Building Marketing Audiences In Advertising Platforms

The truth is out there… ... continue
Omni-channel Marketing and Multi-channel Marketing Explained

The goal of marketers hasn’t changed over the years – to reach customers who might be interested in their products or services. ... continue
Meet Your New Best Friend: The Versium Identity Graph

The Versium Identity Graph is the beating heart of Versium products… ... continue
The Secret to Non-Intrusive Marketing

Customers know they’re being marketed to. And they don’t like it… ... continue
They're Not Targets, They're Human

Versium’s own Chris Matty was featured in a recent Forrester report… ... continue
Best Practices For Direct Email Campaigns

To improve email deliverability and ensure that your online reputation is intact, check out these email campaign best practices and resources. ... continue