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Q&A With Joe Hafner, Seattle HUG Lead

Joe Hafner, leader of the Seattle Hubspot User Group gives us the low down on Hubspot, marketing, and the upcoming Hubspot Inbound conference. continue
How to Succeed at Hubspot INBOUND 2019

Boston is an ideal location to gain new connections, take away valuable marketing lessons, and of course consume several Boston cream pies. Whether you’re an attendee, a sponsor, or both – Find out how to make the most of the event! ... continue
Consumer Data: The Key to More Touches and Faster Conversions for B2B Marketers

It’s all about the “touches”. It’s a basic marketing principle that it takes 7 interactions or “touches” for someone to internalize your message… ... continue
The Truth About Building Marketing Audiences In Advertising Platforms

The truth is out there… ... continue
Omni-channel Marketing and Multi-channel Marketing Explained

The goal of marketers hasn’t changed over the years – to reach customers who might be interested in their products or services. ... continue
Meet Your New Best Friend: The Versium Identity Graph

The Versium Identity Graph is the beating heart of Versium products… ... continue
The Secret to Non-Intrusive Marketing

Customers know they’re being marketed to. And they don’t like it… continue
Targeting like a Boss

Marketing is a lot like fishing — you carefully pick the right bait (your messaging), throw out your… ... continue
They're Not Targets, They're Human

Versium’s own Chris Matty was featured in a recent Forrester report… ... continue
Best Practices For Direct Email Campaigns

To improve email deliverability and ensure that your online reputation is intact, check out these email campaign ... continue