VERSIUM BLOG

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If you’re here looking for the latest marketing trends, tips, and Versium highlights, you’re in the right place.

AI’s Achilles’ Heel: The Consequence of Bad Data

Data is the fuel for AI, so when that data is poor in quality, it can lead to inaccurate and unreliable outcomes.

Data Privacy: How to Handle Sensitive Information Securely and Responsibly

In today’s digital age, where data is a valuable asset, maintaining data privacy has become more crucial than ever.

Third-Party Cookie Marketing vs. “Cookieless” Marketing: The Battle for Consumer Trust

Explore the differences between third-party cookie marketing and cookieless marketing, and delve into why the latter is gaining momentum in today’s digital landscape.

Versium Named Best Account-Based Marketing Company in the 2022 MarTech Breakthrough Awards

Versium Selected as 2022 Winner MarTech Breakthrough Awards Program for Best Account-Based Marketing Company.

Versium Named Product of the Year in the 2022 Sammy Awards

Versium Selected as 2022 Winner by Sales and Marketing Technology Awards Program for its Industry-Leading Identity Resolution and Insights Engine, Versium REACH

Looking Back Looking Ahead (Blog Banner)

REACH OUT: A Look Back and a Look Ahead

As we near the halfway mark for the year 2022, Dillana Lim, CEO of Versium pens thoughts on where Versium (and the industry as a whole) has been and where it’s headed.

5 Questions with Versium: Tyler Pigott

Tyler Pigott, CEO/Partner at Lone Fir Creative, joins our interview series with thought leaders in marketing and advertising to dig into the current state of data.

5 Questions with Versium: Kevin Marcus

Kevin Marcus, Co-Founder and CTO at Versium, joins our interview series with thought leaders in marketing and advertising to dig into the current state of data.

3 Ways to Make Email Newsletters Work for Your Startup

To say that email newsletters were popular in 2021 is an understatement. Can your startup benefit from email marketing, too?

5 Questions with Versium: Cole Field

We speak with Cole Field, Director of Strategy at GroMo, in our interview series with influential thought leaders in marketing, advertising, and data tech to dig into the current state of data.

5 Questions with Versium: Chris Matty

Chris Matty kicks off our new interview series, speaking with influential thought leaders in marketing, advertising, and data tech to dig into the state of data today.

Why You Should Care About Skip Tracing

Leverage enriched data to build a better contact-information database and help you find the people you want to find faster.

4 Hacks to Get the Results You Want from B2B Marketing

One of the best ways to create an effective B2B marketing plan is to include a well-balanced combination of strategies. Check out these hacks to get started.

How To Use Skip Tracing for Real Estate Investors

A comprehensive breakdown for how real estate investors can successfully use skip tracing to improve and grow their business.

Identity Mapping Technology: Revolutionizing Consumer Marketing Reach

As consumer and business personas converge, identity-mapping data enrichment accelerates marketing outreach effectiveness.

The Big 2021 Prediction for B2B Marketing

Identity graphing technology offers innovative solution to mitigate audience-reach challenges facing B2B marketers in the post-pandemic data analytics world.

How to Use Customer Contact Lists for Online Audiences

Create effective omnichannel outreach initiatives and highly reachable online audiences by leveraging data-enriched contact lists.

How to Use Data Enrichment for B2C Marketing

Enriched data can help you make more insightful, data-informed decisions, improve contact rates and email send rates, and inform content creation.

How To Connect With B2B Audiences Online In The Wake Of COVID-19: A World That’s Working From Home And Engaged Online

Tactics to combat marketing difficulties during a global pandemic

Businesspeople taking notes with laptop and paying attention in conference on coworking place.

One Tool to Empower B2B Companies Getting Started with ABM

Getting started with Account-Based Marketing doesn’t have to be intimidating.

6 Important Elements to Look For in an Identity Graph

What should marketers be looking for when it comes to choosing an identity graph to rely on for their identity resolution?

Five 2020 Predictions for B2B Marketers

We’ve taken a look into the future, and it’s looking bright for B2B marketers who are ready to level up their game. Here’s what we see for 2020.

Targeting like a Boss

Marketing is a lot like fishing — you carefully pick the right bait (your messaging), throw out your…

Q&A With Joe Hafner, Seattle HUG Lead

Joe Hafner, leader of the Seattle Hubspot User Group gives us the low down on Hubspot, marketing, and the upcoming Hubspot Inbound conference.

How to Succeed at Hubspot INBOUND 2019

Boston is an ideal location to gain new connections, take away valuable marketing lessons, and of course consume several Boston cream pies. Whether you’re an attendee, a sponsor, or both – Find out how to make the most of the event!