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Client Success Story

SaaS Company Uses Versium REACH to Increase Match Rates by 320%

Here’s how Versium REACH helped this client extend their digital campaign reach.
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The Challenge

Many sites like Facebook, LinkedIn, and YouTube allow marketers to target their ads to a list of professionals. The challenge B2B marketers face, however, is matching a high percentage of a custom targeted list to those sites since most people don't use their business email addresses when registering.

The client’s prospect list is sourced from various means including services that sell professionals lists. These lists are typically limited to business contact details, which yield low digital campaign match rates. For example, they were only able to target 10% of their list on one of the platforms for their digital campaign.

The Goal

Improve the reach of their digital campaign and generate more leads cost-effectively.

What Versium Did

The Match Rates Impact

The ROI Impact

Versium’s audience extension technology enabled the client to reduce their cost per sales approved leads by 75%.

Because of the significant increase in their reach, the client was able to generate more qualified leads faster and more cost-effectively through their digital campaign.

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