The Challenge
This socially responsible employee benefits provider knew account-based marketing was the right move. Their service depends on connecting with the right roles inside specific companies. But their existing programmatic platform couldn’t deliver account-specific targeting. Previous audience buys were broad, generic, and came with fixed CPMs—making their ABM ambitions hard to execute.
The Goal
Build precise, role-based audiences for a display campaign targeting key accounts by company and department.
What Happened
With Versium REACH, the client uploaded a list of target companies and used the ABM audience builder to identify specific individuals within the right roles and departments. They launched a highly targeted display campaign without needing to purchase expensive one-off audience lists. Instead, they paid one flat monthly fee and had unlimited access to new ABM audience creation.
The Results
- Enabled true account-based display targeting
- Avoided high CPM costs from outside audience providers
- Created unlimited role-based audiences to support their ABM strategy
Why It Matters
Great targeting shouldn’t come with a premium price tag. Versium REACH helped this company finally run ABM the way they envisioned—focused, flexible, and cost-effective.