The Challenge
A national online university was receiving 30,000+ leads per month from various partners and platforms, but had no way to tell which ones were actually worth pursuing. With every lead treated the same, budgets were stretched thin and enrollment teams were overwhelmed.
The Goal
Lower acquisition costs without sacrificing enrollment numbers.educe marketing expenses while maintaining their rate of enrollment.
What Happened
The university partnered with Versium to bring clarity to its lead pipeline. After uploading historical lead data, Versium enriched each contact and analyzed who actually enrolled. From there, a custom lead scoring model was built allowing their team to focus efforts on the highest-converting prospects and ignore the rest.
The Results
- 49% reduction in marketing spend
- Faster, more efficient follow-up with quality leads
- Real-time scoring integrated directly into their system
Why It Matters
Buying more leads doesn’t mean better results. With Versium, this university stopped guessing and started enrolling the right students, faster and for less.