The Challenge
This HR tech company needed to drive more qualified leads and demo signups—but social media ad tools weren’t delivering. Their built-in targeting couldn’t reach enough of the right people, and campaigns were generating expensive, low-converting leads.
The Goal
Reach HR and recruiting decision-makers more efficiently and lower the cost per demo through paid social media campaigns.
What Happened
Using Versium REACH, the client imported first-party lead lists directly from HubSpot and enriched them with REACH’s Online Audience tool. They also improved the value of purchased B2B lists by layering on additional identifiers like personal emails and mobile numbers. With these expanded audiences, they launched hyper-targeted campaigns through LinkedIn.
The Results
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Higher match rates across first-party and purchased lists
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Stronger audience quality led to better ad performance
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Cost per demo dropped from $550 to $312
Why It Matters
Smart targeting starts with smart data. Versium REACH helped this SaaS team unlock more value from the leads they already had—and convert them for less.