The Challenge
A prominent educational publishing company was struggling to reach its ideal audience online. Their first-party data relied heavily on business emails, which meant low match rates on consumer platforms—and limited campaign impact.
The Goal
Boost match rates on digital platforms to improve reach, engagement, and ROI.
What Happened
The publisher used Versium REACH to enhance their audience data. By enriching contact lists—adding personal emails, phones, and identity signals—they significantly increased their ability to match users on key platforms like Facebook, LinkedIn, AdRoll, and Google.
The Results
- Match rates tripled across channels
- Lowered cost per click through higher relevance
- Expanded reach drove stronger engagement and conversions
Why It Matters
When you can actually reach your target audience, everything works better. Versium REACH helped this publisher break through the noise, getting their message in front of the right people and generating measurable improvement.