The Challenge
Many digital platforms like Meta, LinkedIn, and YouTube offer ad targeting based on uploaded lists. But B2B marketers often run into a roadblock: most business contacts use personal emails to sign up for these platforms, making it hard to match and reach them through campaigns.
That’s exactly what this client was facing. Their prospect lists, purchased from various B2B data providers, included only business emails, resulting in painfully low match rates. On one key platform, they were only reaching 10% of their list.
The Goal
Expand digital campaign reach and improve lead generation without blowing the budget.
What Happened
The client partnered with Versium to bridge the gap between business data and consumer identity. Using Versium REACH, we enriched their contact list by mapping personal attributes like consumer emails and mobile numbers to each business decision-maker.
That enrichment led to a major boost in match rates:
- LinkedIn: 25% → 60%
- YouTube and Gmail: 10% → 42%
- Facebook: 45% → 86%
The Results
- 80% increase in mailable and matchable contact data
- 75% decrease in cost per sales-approved lead
- Stronger engagement across all digital channels
Why It Matters
More reach means more opportunities. With Versium REACH, this client didn’t just expand their audience — they turned better targeting into real pipeline growth.