The Challenge
A growing B2B SaaS company had a strong presence at trade shows but was struggling to convert booth traffic into meaningful pipeline. Their list of booth visitors was incomplete, and manual follow-up was slow and unscalable.
The Goal
Close the loop between trade show engagement and sales pipeline.
What Happened
The company ran its booth sign-up data through Versium’s enrichment tool. This expanded their contact records with firmographic and contact info—making it possible to identify decision-makers and prioritize follow-up. The team then synced enriched leads into their CRM and triggered demo campaigns.
The Results
- Doubled the number of qualified demo bookings
- Identified key buying roles faster
- Reduced lead follow-up time by 3x
Why It Matters
Showing up to events is only half the battle. With Versium, this SaaS team made sure booth buzz translated into booked business.