Data Analytics Leader Versium Announces Integration for Versium REACH and HubSpot

Versium REACH is an AI-based suite of tools for B2B marketers that now directly connects to your lists in HubSpot.

Redmond, WA (September 4, 2019) — Versium, a market-leading predictive analytics company, has just announced that a new integration with HubSpot is now available. HubSpot, a leading growth platform with more than 60,000 customers, has a robust ecosystem of third-party integrations. By making their API documentation available to third party vendors, HubSpot gives marketers the ability to access powerful tools like Versium REACH right from their HubSpot portal. There will be a special discount available on Versium REACH for Hubspot INBOUND attendees.

“We are strong believers in the HubSpot platform, and the power it puts in the hands of marketers,” said Dillana Lim, CEO of Versium. “We knew creating an integration that would allow HubSpot users to access the powerful audience-building tools in Versium REACH was a win for B2B marketers, especially in small to medium sized businesses. Our research shows that marketers are looking for better targeting, and REACH is going to meet that market need.”

Versium used HubSpot’s API documentation to create the integration service with Versium REACH, which allows marketers to create audiences from profiles of ideal target customers, and then use those audiences across platforms, delivering marketing campaigns in a true omnichannel approach. By using B2C consumer data in a B2B context, marketers can reach targets anywhere and everywhere they are online. 

HubSpot INBOUND attendees can see the integration in action for the first time at the Versium REACH booth. They will be giving demos of Versium REACH at Club INBOUND in the Hall of Fame Zone, September 4-6. 

Versium has been recognized as an industry leader and disruptor in trend reports by Forrester and Gartner. The company was recognized by the Puget Sound Business Journal as the 3rd Fastest Growing Eastside Private Company and by Insights Success as one of the 10 Best Performing Big Data Solution Providers of 2018. Most recently, they were named one of the best Tech Startups in Redmond for 2019.

About Versium

Versium is a data technology company that operates a powerful B2B2C identity graph and automated predictive analytics engine. Their self-serve demand generation and powerful visualization tools help B2B marketers greatly improve their effectiveness. Versium has spent 8+ years building their database of over 5.9 million North American companies, 33 million people, over 1 trillion demographic attributes, and more than 1,000 industries. The result is the richest B2B2C identity graph that enables B2B marketers to identify, understand and reach their most ideal prospects.

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