Versium for Account Based Marketing

End-to-End ABM Targeting Platform

Your target decision-makers are human too. Influence them outside of their normal work routine to enhance your ABM efforts.

Account-Based Marketing & B2B Marketers

Account-based marketing is a top priority for B2B marketers, and it should be! Investments in ABM are going up, and your tools should amplify ABM results. That's why we built Versium REACH. It identifies the decision-makers and other influencing employees at your target accounts in ways that other advertising platforms can't, enabling you to reach them everywhere they are online with your ABM campaigns.

Traditional marketing funnel versus the Account Based Marketing funnel. Identify and reach your high value prospects with our end-to-end ABM platform Versium REACH.
Advertising platform match rates before and after enhancing your data with a rich B2B2C Identity Resolution solution, enabling true omni-channel marketing.
*Metrics are based on an average of several controlled match rate tests. Results may vary based on the quality, quantity, and format of input data.

Versium's Got the Data for Effective ABM

More accurate data means higher match rates when targeting your audiences online (see chart, left). Retargeting is a great way to repeatedly engage a specific account as employees from that account consume online content. Other ABM solutions only allow you to get as far as the workplace when it comes to retargeting decision-makers showing intent for your products and services. Versium REACH goes beyond the IP-address based targeting method, and allows you to extend your marketing messages to decision makers and other employees everywhere they are online.

Doing this on places like Facebook, LinkedIn, and other websites via programmatic display can be challenging when all you have is business contact data. Versium REACH takes care of that problem and finds all of your business prospects everywhere, increasing your online match rates by as much as 520%.

Hand-Picked Account Based Marketing Resources

Account Based Marketing:
A Defintion

A marketing strategy that focuses on one particular organization as its market. This highly-tactical strategy would create content specifically for target organizations. 

Find the Decision Makers at Your Target Accounts

Watch this 2-minute video and see how easy it is to find all the decision makers and other employees at your target accounts using Versium REACH.

Your B2B Marketing Guide for 2020

B2B Marketers have to be savvier than ever to make an impact on today's customers. Get out your binoculars; you're about to see clearly in 2020 with our free guide to success.

“REACH gave us the volume of data needed to make our ABM strategy possible. With its ability to find additional contact points, we are actually able to reach the contacts we want at the companies we want.”

Search Marketing Specialist
HR SaaS Company

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See Versium REACH In Action

Watch this 2-minute video and see how our account-based marketing solution makes it easy to find key decision-makers and other employees at the companies you care about. Creating custom audiences for ABM campaigns should be this straight forward.