Account-Based Marketing & B2B Marketers
Account-based marketing is a top priority for B2B marketers, and it should be! Investments in ABM are going up, and your tools should amplify ABM results. That's why we built Versium REACH. It identifies the decision-makers and other influencing employees at your target accounts in ways that other advertising platforms can't, enabling you to reach them everywhere they are online with your ABM campaigns.
Versium's Got the Data for Effective ABM
More accurate data means higher match rates when targeting your audiences online (see chart, left). Retargeting is a great way to repeatedly engage a specific account as employees from that account consume online content. Other ABM solutions only allow you to get as far as the workplace when it comes to retargeting decision-makers showing intent for your products and services. Versium REACH goes beyond the IP-address based targeting method, and allows you to extend your marketing messages to decision makers and other employees everywhere they are online.
Doing this on places like Facebook, LinkedIn, and other websites via programmatic display can be challenging when all you have is business contact data. Versium REACH takes care of that problem and finds all of your business prospects everywhere, increasing your online match rates by as much as 520%.
Hand-Picked Account Based Marketing Resources
Account Based Marketing:
A marketing strategy that focuses on one particular organization as its market. This highly-tactical strategy would create content specifically for target organizations.
Find the Decision Makers at Your Target Accounts
Watch this 2-minute video and see how easy it is to find all the decision makers and other employees at your target accounts using Versium REACH.
Your Ultimate B2B Marketing Guide
B2B Marketers have to be savvier than ever to make an impact on today's customers. Plan, pivot, and execute a successful B2B marketing strategy with our free guide.
Search Marketing Specialist
HR SaaS Company
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See Versium REACH In Action
Watch this 2-minute video and see how our account-based marketing solution makes it easy to find key decision-makers and other employees at the companies you care about. Creating custom audiences for ABM campaigns should be this straight forward.