Versium for Account Based Marketing

VERSIUM FOR ACCOUNT BASED MARKETING

End-to-End ABM Targeting Platform

Your target decision-makers are human too. Influence them outside of their normal work routine to enhance your ABM efforts.

Account-Based Marketing

& B2B Marketers

Account-based marketing is a top priority for B2B marketers, and it should be! Investments in ABM are going up, and your tools should amplify ABM results. That’s why we built Versium REACH. It identifies the decision-makers and other influencing employees at your target accounts in ways that other advertising platforms can’t, enabling you to reach them everywhere they are online with your ABM campaigns.

*Metrics are based on an average of several controlled match rate tests. Results may vary based on the quality, quantity, and format of input data.

Versium's Got the Data for Effective ABM

More accurate data means higher match rates when targeting your audiences online (see chart, left). Retargeting is a great way to repeatedly engage a specific account as employees from that account consume online content. Other ABM solutions only allow you to get as far as the workplace when it comes to retargeting decision-makers showing intent for your products and services. Versium REACH goes beyond the IP-address based targeting method, and allows you to extend your marketing messages to decision makers and other employees everywhere they are online.

Hand-Picked Account Based Marketing Resources

Account Based Marketing: A Defintion

A marketing strategy that focuses on one particular organization as its market. This highly-tactical strategy would create content specifically for target organizations.

Find the Decision Makers at Your Target Accounts

Watch this 2-minute video and see how easy it is to find all the decision makers and other employees at your target accounts using Versium REACH.

Your Ultimate B2B Marketing Guide

B2B Marketers have to be savvier than ever to make an impact on today’s customers. Plan, pivot, and execute a successful B2B marketing strategy with our free guide.

“REACH gave us the volume of data needed to make our ABM strategy possible. With its ability to find additional contact points, we are actually able to reach the contacts we want at the companies we want.”

“REACH allows us to run precisely targeted campaigns that have dramatically increased ROI on digital advertising spend for Bluebird and our clients.”

“Getting a full picture of who we're targeting has never been so clear and actionable.”

“We experienced a 510% increase in landing page conversion rate over past efforts in display advertising.”

Ready to get started?

Find out for yourself how easy it is to get high-performing prospects and the data you need to reach them. No credit cards. No commitments.

See Versium REACH In Action

Check out how to build an account-based marketing audience in Versium REACH. Find key decision-makers and other employees at the companies you care about. Creating custom audiences for ABM campaigns should be this straight forward.