VERSIUM FOR B2B PAID ADVERTISING
Better B2B Targeting
B2B lead generation doesn't need to stop at paid search, tradeshows, and email marketing. Run online campaigns with confidence.
The Key to Unlocking B2B Social Media Marketing
Versium operates a powerful B2B2C Identity Graph that makes marketing to your key business prospects online outside of their normal work routine possible. Our data improves your online match rates by as much as 520%. That means you’re able to gain the touch points you need to convert ideal customers.
B2B Paid Advertising + Versium REACH
Finally target Facebook users based on valuable firmographic data for powerful B2B marketing campaigns.
Boost the match rates of your Facebook custom audiences.
Own your audiences to use Facebook ads in a true omni-channel marketing strategy.
Target ABM campaigns to only the target accounts and decision-makers you care about.
Boost the match rates of your LinkedIn matched audiences.
Own your audiences to use LinkedIn ads in a true omni-channel marketing strategy.
Create B2B audiences to reach users across Google Search, YouTube, Google Display, and Gmail.
Boost the match rates of your Google audience lists.
Own your audiences to use Google ads in a true omni-channel marketing strategy.
The Power of Versium's B2B2C Data Layering
People in general don’t use their business email address on social media sites like Facebook, Twitter, and LinkedIn. Because of that, your match rates when targeting a custom list of B2B targets can be as low as 10%. With Versium REACH, you can increase your match rates by as much as 520%.
The Versium Identity Graph is the beating heart of Versium products. It consists of customer profiles and all the known identifiers that are tied to those individual consumers. These contact points are a road map to your customers – the more data you have, the easier it is to find them and route marketing efforts to them.
Hand-Picked B2B Paid Advertising Resources
The Truth About Custom Audiences
For years, B2B marketers have been using platforms like Facebook, LinkedIn, and Programmatic Display to build custom audiences for their targeting. Here’s the honest truth about those audiences.
Find All of Your Existing Customers with Facebook
We’ve helped B2B marketers improve the reach of their online campaigns by as much as 520%. Watch this 2-minute video to find out how easy it is and sign up for a free trial of Versium REACH.
The Key to Faster Conversions for B2B
B2B marketers, we know how hard it is to achieve a sufficient amount of “interactions” with your prospects to get them to trust your brand and take action. Read our blog to find out what it takes to overcome this obstacle.
Your Ultimate B2B Marketing Guide
B2B Marketers have to be savvier than ever to make an impact on today’s customers. Plan, pivot, and execute a successful B2B marketing strategy with our free guide.
Improving Your Match Rates With Facebook
Experiencing low match rates on Facebook? Learn how marketers can boost their match rates and find more of their ideal customers or prospects with a custom audience.