Reach the whole person,
not just the job title.
REACH's B2B2C Crosswalk Append matches your business contacts to their real consumer profile — consumer phones, personal emails, and address — in one call.
B2B contact data stops at the office door.
A work email and a desk phone for someone who spends most of their day everywhere else. Marketers and resellers working from B2B lists are boxed into low-response channels, with no reliable way to extend a contact into the consumer-side channels — consumer phones, personal emails, address — where engagement actually happens.
From business identity to consumer reach
Give it a name and a location — or just a LinkedIn URL — and Crosswalk Append returns the full picture.
Input: what you already have
LinkedIn URL, or first name + last name + city/state — data you likely already hold on your B2B contacts.
Match: Versium's crosswalk technology
Our crosswalk match technology resolves the business identity to a consumer profile — the same capability behind REACH's existing enrichment.
Output: the full contact set
Multiple consumer phones, business email, multiple consumer emails, and consumer address — delivered in a single append.
One append, full contact set
Breadth of the return set
Most tools attempting this return one data point — an email, a phone. Crosswalk Append returns multiple consumer phones, business email, multiple consumer emails, and consumer address in a single call.
Native to REACH
No separate tool, contract, or onboarding. It lives inside the Append workflow you already use — API, UI, and MCP.
Customer-validated demand
Built directly from repeated customer requests. This is the capability customers asked for — not a speculative feature.
A 360-degree view
One append resolves a business identity into a full consumer profile — less stitching together from multiple sources.
Built for the teams already extending contact lists
Data resellers
Enrich the B2B files you already license with consumer-side reachability, and sell a more complete record without adding a second vendor to your supply chain.
B2B digital marketers
Take an account list that only works over the work inbox and open it up to SMS, personal email, and direct mail — same contacts, more channels.
Common questions
What do I need to submit to get a match?
A LinkedIn URL, or first name + last name + city/state.
What comes back in the export?
Multiple consumer phones, business email, multiple consumer emails, and consumer address.
Is this a new tool I have to onboard to?
No. It's inside the existing REACH Append workflow — the same API, UI, and MCP access points you use today.
How do I try it?
Start a free trial and verify your business — that gets you into REACH to explore the platform. To run a list through Crosswalk Append, purchase a credit package or a single file.
How is it priced?
One match credit when any consumer data returns, plus standard per-data-point costs for consumer and business data points.
See it inside Versium REACH.
Verify your business to start a free trial. Purchase a credit package or a single file when you're ready to run a list.