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Versium REACH Firmographic Append

CRM data enrichment that knows the company,
not just the contact.

Firmographic Append matches the business records in your CRM to the company behind them, then adds industry, company size, revenue, location, and more in a single append.

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*All data may not be available in all states.
The problem

A contact without company information is half a record.

Short forms, rep-entered fields, and imported lists leave CRMs full of names and emails with no reliable company context behind them. Without industry, size, and location, segments come up short, fit scores misfire, and leads route to the wrong rep. Teams end up researching accounts one at a time, or worse, working the wrong ones.

How it works

From a single identifier to a full company profile

Give it any business detail you already have, and Firmographic Append returns the firmographic data behind it.

01

Input: what you already have

Business name, business email, domain, business phone, address, or city and state. Upload a file, import a HubSpot static list, or call the API.

02

Match: Versium identity resolution

Versium REACH resolves your inputs to the right company using Versium's B2B2C identity graph, the same capability behind every Versium REACH append.

03

Output: complete company information

Up to 17 company-level fields come back on each matched record, ready to load into your CRM or build segments in Versium REACH.

What comes back

  • Business name
  • Domain
  • Website home page
  • Business phone
  • Postal address
  • City, state, ZIP
  • Country
  • Employee count
  • Revenue
  • Year founded
  • Public or private
  • SIC code + description
  • NAICS code + description

What is firmographic data? Firmographic data describes a business the way demographic data describes a person: industry, employee count, annual revenue, location, year founded, and ownership type. Adding it to existing records is one of the most common forms of CRM record enrichment for B2B teams.

Try it now Start a free trial — We'll verify your business before access to testing data.
Why it's different

Company data built for the way you already work

The things that matter most when comparing data enrichment solutions, built into every Firmographic Append.

Flexible match inputs

Records rarely arrive complete. Firmographic Append can match on a name, email, domain, phone, or address, so partial records still have a path to a full profile.

Standardized industry codes

Both SIC and NAICS codes come back with descriptions, so segments and reports stay consistent across your CRM, BI tools, and ad platforms.

Native to Versium REACH

No separate tool or onboarding. It runs inside the Versium REACH Append workflow through the web app, API, and MCP Server, with HubSpot, Google Sheets, and Zapier connections.

Batch or real time

Enrich a full CRM export in the web app, or call the API to enrich new records the moment they enter your system.

Who it's for

Built for teams that run on account data

Marketing and revenue ops

Fill blank company fields across the database, standardize industry values, and keep lead scoring and routing rules working as designed.

Demand gen and ABM teams

Segment by industry, size, or region, and qualify target account lists before budget goes into a campaign.

Sales leadership

Plan territories and prioritize accounts by ICP fit using consistent B2B data enrichment instead of rep-by-rep research.

FAQ

Common questions

What is firmographic append?

Firmographic append is a type of CRM data enrichment that adds company-level attributes, such as industry, employee count, revenue, and location, to existing business records by matching them to an external data source.

What do I need to submit to get a match?

At least one business identifier: a company name, business email, domain, business phone, or address. Adding city and state helps Versium REACH resolve the right company.

What comes back in the export?

Up to 17 company fields, including industry (SIC and NAICS), employee count, revenue, year founded, public or private status, address, phone, and domain. Fields return when data is available for that company.

Is this a new tool I have to onboard to?

No. Firmographic Append is part of the existing Versium REACH Append workflow, available through the same web app, API, and MCP access points you use today.

How do I try it?

Start a free trial and verify your business to explore Versium REACH. To run a list through Firmographic Append, purchase a credit package.

How is it priced?

Firmographic Append uses match credits from your Versium REACH subscription or credit package, so you pay for matched records.

See it inside Versium REACH.

Verify your business to start a free trial. Purchase a credit package or subscription when you're ready to enrich a list.

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