Q1 was a big quarter for us. We shipped a lot, learned a lot, and made investments we’re genuinely proud of. Rather than let the milestones pass quietly, we wanted to share what we’ve been working on — and what it means for the people who use Versium data every day.
Here’s what happened.
We launched a new brand and website
If you’ve visited versium.com recently, you’ve seen the new look.
At the end of 2025, we redesigned our brand identity and rebuilt the website from the ground up. The goal was to build something that reflects where Versium is headed — not where we’ve been. Cleaner, faster, and easier to navigate. We think it better represents the kind of company we’re becoming.
The new site also makes it easier to understand what Versium does, who it’s for, and how to get started. If you haven’t taken a look, it’s worth a few minutes.
We made Versium REACH AI-ready
The biggest product release of the quarter: Versium REACH is now built for AI workflows.
We launched the Versium REACH MCP server — and for teams building with AI, it changes how you work with contact data. MCP (Model Context Protocol) is the emerging standard for connecting AI systems to external tools and data sources. With Versium REACH now available as an MCP server, developers and data teams can access Versium’s contact enrichment, email validation, and audience estimation capabilities directly inside their AI workflows, agents, and pipelines — without bouncing between tools or writing custom integration code.
What does that mean practically? If you’re building an AI-powered prospecting workflow, a data enrichment pipeline, or an agent that needs to append contact information to a record, Versium data is now available natively in that environment. You bring the workflow. We bring the data.
We’ll be continuing to share more about the Versium REACH MCP server and how teams are using it in the coming weeks.
We invested heavily in data quality
This one might be the most important update of the quarter, and it’s also the hardest to communicate — because the value only becomes visible when you put the data to work.
We made significant investments in the accuracy and freshness of our contact data. Specifically:
Email and phone accuracy. The accuracy of email addresses and phone numbers in our dataset has improved materially. Deliverability rates and phone connectivity are both meaningfully better than they were at the start of the year. For customers running outreach campaigns or enrichment workflows, that difference shows up in real outcomes.
Fresher records. We increased our verification cadence — which means the records you pull from Versium are more recently validated. Data decays fast. People change jobs, switch emails, get new numbers. More frequent verification means less of that decay makes it into your workflows.
We’re not going to put a single number on it and call it a day — data quality improvements are best evaluated in the context of your use case, your records, and your workflow. What we’re confident saying: if you’ve tested Versium data before and the results weren’t where you needed them, the picture looks different now. It’s worth another look.
What’s next
Q1 was about building. Q2 is about expanding.
We’re continuing to invest in the Versium REACH platform, in data partnerships that improve coverage and freshness, and in the tools that make it easier to get Versium data where it needs to go. There’s more to share in the coming months.
In the meantime, if you want to talk through what’s changed, test the data on a real segment, or just get a current-state demo — we’d love to hear from you.
Versium helps teams find and connect with the right people, faster. Learn more at versium.com.