REDMOND, WA – 09/10/2025 – Versium, the industry-leading B2B2C identity resolution and data technology platform, today announced the launch of its refreshed brand identity and completely redesigned website. The rebrand reflects the company’s continued innovation in marketing data technology while maintaining the same powerful identity graph and data solutions that have helped marketers reach their ideal prospects and customers.
The new visual identity modernizes Versium’s brand to better represent its position as a cutting-edge, AI-ready data technology company serving both mid-market and enterprise clients. While the company’s core products—including Versium REACH platform, comprehensive API suite, and advanced modeling capabilities—remain unchanged, the updated branding provides a more intuitive and engaging experience for marketers seeking intelligent identity resolution solutions, and positions the company for expanded AI-powered innovations.
“This rebrand represents our commitment to making powerful data technology accessible and intuitive for modern marketers,” said Dillana Lim, CEO at Versium. “We’ve spent over ten years building the industry’s most comprehensive B2B2C identity graph, and now our brand reflects the innovation and sophistication of what we’ve created.”
Same Powerful Technology, Enhanced Presentation
Versium’s core technology remains the foundation of the rebrand. The company continues to operate an industry-leading identity resolution and insights engine powered by:
- 2+ trillion insight attributes across consumer and business data
- 270 million consumers in North America
- 20+ million business entities with comprehensive firmographic data
- Real-time API access for seamless marketing technology integration
“Our customers rely on us for the most accurate and comprehensive identity graph in the market,” explained John Ruljancich, Head of Product at Versium. “This rebrand doesn’t change our commitment to data quality and innovation—it simply presents our capabilities in a way that better serves today’s marketing professionals.”
Addressing Modern Marketing Challenges
The rebrand comes at a critical time for the marketing industry, as businesses navigate increasing privacy regulations and the need for more sophisticated customer attribution. Versium’s refreshed brand emphasizes the company’s role in solving these complex challenges through privacy-compliant identity resolution.
Recent industry changes have made Versium’s B2B2C approach increasingly valuable, as marketers seek unified solutions that can connect business and consumer insights while maintaining compliance with evolving privacy standards.
Continued Innovation Focus
The brand refresh signals Versium’s commitment to continued innovation in the identity resolution space. While specific product announcements are forthcoming, the company indicates that the new brand identity will support expanded capabilities and enhanced integrations with popular marketing technology platforms.
“This is just the beginning,” noted Michelle Michaels, Associate Marketing Director at Versium. “The new brand provides a foundation for the exciting innovations we have planned. We’re doubling down on making identity resolution even more powerful and accessible for marketing teams.”
About Versium
Versium operates the industry’s most comprehensive B2B2C identity resolution platform, helping marketers identify, understand, and reach their ideal prospects across the entire customer journey. The company’s proprietary data assets include over 2 billion contact points and 2+ trillion insight attributes, creating the richest identity graph for North American businesses and consumers.
Versium REACH, the company’s flagship platform, provides marketers with tools for data cleansing, audience building, and cross-channel activation, while the Versium API suite offers developers real-time access to identity resolution and data enrichment capabilities. The company serves clients ranging from mid-market businesses to Fortune 500 enterprises across industries including technology, financial services, healthcare, and professional services.
Versium is headquartered in Redmond, Washington, and maintains a commitment to privacy-compliant data practices and transparent business operations. For more information about Versium and its identity resolution solutions, visit versium.com.
Media Contact
Michelle Michaels
Associate Marketing Director
Versium
marketing@versium.com