A/B Testing

A/B Testing also known as split testing is the experimentation process in which two different versions of a certain variable (webpage, mobile app, etc.) are shown to different groups of consumers to see which version leaves a greater impact or impression. 

This process takes guesswork out of website optimization and is a major component of CRO (Conversion Rate Optimization).

An ETL Pipeline refers to the process in computing where data is extracted (E), transformed (T), and loaded (L) into an output data container.
A Data Mesh is a decentralized data architecture that groups data by a certain business domain (i.e., marketing, sales, customer service, etc.).
A Data Warehouse is a type of data management system that centralizes and consolidates large amounts of data from many different sources.

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